The research is conclusive – 70 per cent of all online browsing results in a call and 43 per cent of all web search-related sales conversions take place on the phone. Tracking calls is important. By using Evolve Call Tracking advanced call tracking solution, you will be able to analyse the data to gain insights into what happens before, during and after the call. You’ll be able to follow your lead’s journey from the marketing initiative that sparked their interest, through to the phone conversation with your team and beyond.
Call data is the missing metric. By tracking calls into your business you will have all the data to make fully informed decisions about your campaigns. You can analyse this information in Evolve Call Tracking portal, Google Analytics and other software platforms that you’re currently using.
In addition, you can utilise the sophisticated features associated with our solution to manage callers in a way that most benefits your business. Route calls based on the caller’s postcode or transfer the prospect to the nearest store depending on where they’re telephoning from. The ability to record the conversation is of significant benefit to companies that regularly train their staff and endeavour to maintain superior levels of quality.
Evolve Call Tracking solution will give you the complete picture so that you can more effectively optimise marketing campaigns and streamline budgets to maximise the return on investment.
What is call tracking and why do I need it?
Call tracking will give you insights into what happens before, during and after a call. By using the features associated with Evolve call tracking solution you will have sophisticated ways of managing calls and the ability to capture information about the callers that feeds directly into reporting software ready for segmentation. Principally you’ll be able to track the customer’s journey from the marketing initiative through to the phone call and beyond.
If you’re not tracking calls then you probably don’t have all the relevant information about the performance of your marketing campaigns.
Sure you have the data on email enquiries and online conversions but what about customers who respond to your campaigns via the phone?
Calls are important – 43 per cent of all online search-related conversions take place over the phone and the majority of businesses consider phone calls their most valuable source of quality leads.
Evolve Call Tracking advanced call tracking solution will give you the complete data picture so that you can more effectively optimise marketing campaigns and streamline budgets to maximise the return.
How does Evolve call tracking solution work?
Evolve call tracking solution uses sophisticated technology developed in-house that centres around dynamic call tracking numbers on websites and specific call tracking numbers on offline marketing campaigns.
Evolve solution treats the call as a conversion. When a customer connects to an organisation with a dynamic call tracking number, the data is automatically collected into the reporting software for analysis.
Here’s an overview of the flow between the online search and the offline phone inquiry.
A potential customer searches for your service or product using a search engine. The customer clicks through to your webpage and sees a unique call tracking number on the web pages they visit. The customer calls your company using the dynamic number.
Some Other Features:
Capture voicemail when a call is not answered.
Review activity and make outbound calls through ACT on your iPhone.
Review activity and make outbound calls through ACT on your Android.
Record every phone call you route through Evolve Call Tracking
See a complete history of calls including duration & location.